Learner Analysis Essay

Background Summary Flight nurse’s and Flight Paramedics perform as members of an aeromedical crew on helicopters (rotor wing), and airplanes (fixed wing) aircraft, providing for in-flight management and care for all types and ages of patients. Responsibilities of this job include the planning and preparation of each flight, to include such things as; safety, evaluation of an individual patient’s in-flight needs and request of appropriate medications, supplies, and equipment to provide continuing care from origination to the destination facility. They act as liaisons between facilities during an interfacility transport and from scene location to trauma center during medical and trauma related emergencies. They also initiate emergency treatment in the absence of a physician during in-flight medical emergencies. Flight nurses and flight paramedics have training in mechanical ventilation, hemodynamic support, vasoactive medications, airway, and other intensive care skills. Most air medical businesses expect nurses to have at least 2 to 5 years of experience in emergency or critical care units, and the more trauma experience, the better (flightnursetraining.com). This means nurses that have a proven ability to manage multiple patients with vastly different conditions, as well as being able to make split-second decisions about patient care with maximum attention to patient care and safety. Flight paramedics are expected to have a minimum of three years current experience as a paramedic on an advanced life support team and/or critical care transport team. Both of these roles may have to tend to multiple critical cases all at once, so it is important that he or she have the skills to cope with high stress situations. Even though those hired into the role of a flight nurse and flight paramedic come into the role with a core background in critical care and expected level of baseline knowledge,  higher level of autonomous critical thinking and rapid decisio n making is a new skill encountered for many coming into this role. A well-structured training program is an integral part of laying a strong foundation to build the necessary knowledge base needed to assure both a flight nurse and flight paramedic are prepared to perform in their role as a crew chief. Approximately six years ago a well-structured crew chief training program was in place that allowed for consistent and structured learning that allowed all crew member 2 (CM2) to obtain the necessary skills and knowledge expected to hold a position of crew chief. These modules covered areas of navigation, communications, safety, aviation, critical thinking; and incorporated reading material, practical exercises, quizzes and tests which the CM2 worked through in a systematic process. At the completion of the training module; the crew member then went through a question answer board (QAB) process. In the QAB, the crew member was asked a series of questions by a board consisting of a crew chief, clinical manager, pilot, medical director and given multiple scenarios. If the QAB was completed successfully the CM2 then advanced to status of a crew chief. Current State of Problem Currently a structured training program that assures all flight nurses and flight paramedics obtain this baseline level of knowledge that is expected of those in the crew chief role does not exist. The current practice is the assumption that all CM2’s obtain the skills and knowledge necessary by reaching their seventy fifth patient transport. This training plan does not allow for the structured delivery of expected skills and knowledge nor does it allow for a baseline competency to be demonstrated before being promoted from CM2 to crew chief. The current process was put into place to meet the increased demand for staffing experience by the company during a rapid growth period where eight bases turned into sixteen in four years. This current process put into place at this time did allow for rapid streamlined training of new staff; but it failed to take into account quality over quantity. This new process has resulted in CM2’s being promoted to the level of a crew chief w ithout the necessary knowledge that is expected of this role as determined by the management. Goal State All crew members at CM2 status go through a structured crew chief training program. This training will allow for the delivery of consistent, well-structured necessary skills and knowledge. A well-structured training program will assure that all flight crew who obtain crew chief status will have obtained the same base of knowledge and will have all demonstrated the same level of desired competence. Learner Analysis Demographic Information The instructional setting is primarily on the job training; information gained through the live patient care transport environment via ground, rotor or fixed wing aircraft. Nurses and paramedics work as partners in patient transport. This team configuration can be two nurses, or one nurse and one paramedic; but at all times one team member must be a nurse. The third person at the base is the pilot in command, who does not provide any patient care but does and can assist in aviation and safety training. These teams are on shift; stationed at their assigned base for a 24 hour period of time; where training through simulations, reading, and discussions will occur during non-patient transport times. There are 16 bases in the company; located in California, Texas and Oregon. There are 8 full time medical crew assigned to each base and an additional 2-3 part time staff at each base. Age of paramedics and nurses range from 27-61. English is native language spoken by all medical crew members. Educational levels in addition to holding an accredited paramedic license or registered nurse license are ranging from associate degree to doctorate. All Registered nurses in the capacity have received specialized training in critical care, trauma and hold specialized certificates in these areas. All paramedics in this capacity have also obtained additional critical care related training and certificates. Both the nurses and the paramedics receiving the crew chief training have been employed with this company in the flight role for a minimum of 1 year and have obtained the CM2 status. The content area is focused on five areas; to include aviation, safety, communications, navigation, and critical thinking. All medical crew have obtained the basic level of training in these areas have been deemed CM2 which puts them at â€Å"novice† status which deems them competent to s afely complete patient transports. The crew chief level of training is aimed at bringing crew  members from novice to expert level. Prior Knowledge Prior knowledge of all who will receive the crew chief training are those who are at the current CM2 level. They have been working in the capacity as flight nurses or flight paramedics at this company for a minimum of 1 year and have been on at least 75 patient transports. 25% of the total crew members have prior experience working as Flight Nurses or Flight Paramedics at another company; 10% of the flight paramedics have prior flight crew experience through the military prior to coming to this company. Those crew members who achieved crew chief status per the current model will be given a baseline written assessment and go through a crew chief QAB. Those who pass these two items will remain at the status of crew chief; and those who do not pass these assessments will complete a bridge crew chief training program, focusing on those areas of the training they did not pass during their assessments. A written assessment and QAB will be repeated at the conclusion of the bridge training. All crew members surveyed have positive feedback regarding this proposed process. Entry Skills Required Entry level skills required to the crew chief training is to be a CM2 and to have successfully passed the CM2 questions answer board. Successful completion of CM2 training demonstrates successful objectives completed as stated in the CM2 training. In addition to CM2 status; all crew members must have obtained a national certification. National certifications the nurses may obtain are critical care registered nurse (CCRN), care flight critical nurse (CFRN), or certified emergency nurse (CEN). These are each a 100-150 questions tests that are scheduled to be taken at independent test centers as determined by the certifying agencies. The CM2 must also be in good standing with the company; meaning no disciplinary actions in the crew members personal file in the previous six months. Attitudes and Motivation The majority of the flight nurses and flight paramedics are very driven; intense people with a high desire to obtain the crew chief status. Primary motivation comes from the desire to obtain the title status of â€Å"crew chief† and the increased pay rate of 5% per hour. Secondary motivation is the drive that comes from internal motivation to achieve additional training to  reach expert level knowledge in this field. Current attitudes towards training are positive with an overwhelmingly stated desire to have a more structured training program; with higher standards and rigor needed to become a crew chief. Based on the annual employee survey; one of the indicators as stated by employees to improve morale is for a more structured and rigorous crew chief training program. Unique Characteristics and Learning Styles The majority (70%) of the learners described themselves as learning best through â€Å"doing.† Those who stated they learn better through hands-on and learning state reading, watching or hearing the learning material is helpful if they can then have additional hands-on training through simulations or live on-the-job situational experiences. Another 40% of learners said they were not sure how they learned best; but felt having access to the material in writing or reading to be studied was very helpful. All learners wanted tangible resources available such as protocols, standard operating procedures, drug calculators, and other tools that could be obtained through electronic means such as their phones or IPADS; to be accessed as needed during simulated training and live patient transports. According to Kolbs Adult Learning Styles; adults have four distinct ways of preferred ways for examining, analyzing and integrating new knowledge. Converging (doing and thinking), diverging (f eeling and watching), Assimilating (watching and thinking) and Accommodating (doing and feeling). In the VARK model; Neil D Fleming described the primary ways adults acquire new knowledge; the preferred learning styles. In this VARK model; 41% are kinesthetic learners, 16% visual, 25% auditory and 18% readers. Crew member feedback of preferred learning styles and research based evidence regarding preferred adult learning styles appear to correlate. This will allow support from management to build a new crew chief training program that will be based in the delivery methods that will allow consumption of material to be presented through the desired learning styles of adult learners. Unique characteristics of this group of learners is their collective attitudes and internal drive to desire a more rigorous and structured training program with an extreme minority of the crew members desiring to hold title of crew chief without demonstration of knowledge and skills required. It will be  important to build a training program that accommodates all of the stated learning styles so as to use the crew member’s desire for the training to have a product that matches in quality and desired outcome of trainees. Accommodations According to Gregg, Talbert and Lentz (1999),†An appropriately selected instructional accommodations not only provides equal awareness to learning opportunities but also minimizes the learner’s likelihood of failure. Appropriate educational accommodations are determined by taking into account the adult’s unique leaning needs.† All crew members have demonstrated a prerequisite knowledge required to begin this training through successful completion of the CM2 training. All learners are primary English language learners without physical disabilities; as this is a requirement to obtain the role of flight nurse or flight paramedic in this company. The accommodations that should be considered for this training program is one that utilizes all learning styles to ensure the best possible success by all those beginning the training program. Performance Context Managerial Support Learners can expect full organizational support in the training process. One of the top goals of the organization as identified in their â€Å"Strengthen from Within Plan† is to re-build and strengthen a training strategy that will allow for employees to have a structured, well planned out, standardized training program. Employees have overwhelmingly voiced concern in the area of clinical training with regards to the crew chief training in the annual employee survey and through the Best of Practice Suggestion Forum. Management has acknowledged the priority of a structured crew chief training process lost priority in recent years; stating it has been likely to the rapid growth experienced by the company in the last 5 years and with this comes a need to recruit employees bring them to novice status in order to staff new bases. This has caused an oversight in strengthening crew chief training which brings employees to that of expert level in the field. Management has also acknowledged that current process that was put into place approximately 6 years ago; which brings a CM2 to crew chief status via a CM2 completing 75 patient transports and obtaining a national  certification has fallen short of hopes and expectations for this modality of crew chief training. All management are in agreement a more structured training program is needed. All would agree that the skills learned through a structured crew chief training program bring medical flight crew members from a novice to an expert level which translates to superior patient care, superior customer service, which lead to strengthening of the company as a whole. Physical Aspects of the Site The crew chief training takes skills learned by flight crew members during their CM2 training program and adds depth, strengthens critical thinking and problem solving processes and brings a CM2 at novice level up to crew chief which is considered expert level. This training will take place while the crew member is on shift. Training will occur via reading material, videos, discussion with preceptor, clinical manager and base manager, scenarios through case studies and live demonstration during patient transport. The CM2 will be required to complete a written test and sit on a QAB at the end of the crew chief training Process. All required training materials and equipment will be available at each of the 16 bases in the company. Base managers and clinical managers will work with the preceptors to assure all materials and equipment will be kept at each base, kept current with what is being used in live environment and kept in working order. Social Aspects of the Site In the performance setting, medical crew members work in teams. The teams always consist of two nurses, or one nurse and one paramedic. The third team member is the pilot; who are not involved directly in the patient care. Medical crew member’s work in team’s independent of direct supervision of a supervisor. Supervisors such as clinical managers, base managers and a medical director are always available by phone 24 hours a day 7 days a week as needed by the medical crews. The skills obtained in the Crew Chief training will not be being utilized by the medical crews for the first time. Many of these skills learned will have already been used by the crew members in the crew chief training; as much of the training had already been presented to some degree during the CM2 training. It is possible that some patient care skills learned by CM2 and again as crew chiefs will have only  been completed on mannequins in simulations and not on live patients until that patient condition presents itself. These skills are referred to as â€Å"infrequently used skills† and are practiced routinely by all medical crew members in the company. Those receiving initial first time skills and knowledge in their role are the crew member 1 (CM1) team members who are gaining the on-the-job training needed to achieve CM2 status. In these instances; a CM1 is always assigned into a work partnership with another crew member who is at least at the CM2 status. Relevance of Skills to Workplace All skills learned in the training will relate directly to all skills utilized in the actual workplace. There are not current perceived physical, social or motivational constraints. Crew members are highly motivated to have structured crew chief training due to the relationship between skills learned and skills used in work environment. High motivation also exists due to the desired status achievement of crew chief and due to the increased monetary stipend received. References Fleming, N.D. and Mills, C. (1992), Not Another Inventory, Rather a Catalyst for Reflection, To Improve the Academy, Vol. 11, 1992., page 137. Flight Nurse Training. (n.d.). Flight Nurse Training. Retrieved May 8, 2014, from http://www.flightnursetraining.com Suggested Considerations Regarding Accommodations. (1999, January 1). Suggested Considerations Regarding Accommodations. Retrieved May 8, 2014, from http://kairos.technorhetoric.net/7.1/coverweb/grover_hendricks/accommodations.htm Wikipedia, the free encyclopedia. (n.d.). . Retrieved May 8, 2014, from http://en.wikipedia.org/wiki/Main_Page Workplace Training and Education: Adult Learning Styles. (2013, January 1). Workplace Training and Education: Adult Learning Styles. Retrieved May 8, 2014, from http://tribehr.com/blog/workplace-training-and-education-adult-learning-styles/

How Digital Technology Reduce Cost in Movie Industrial

For many years, in the movie industry, it has used film as the medium on which to allocate and play back tapes. Film which is easy to use, and movie theaters have knowledge in owning and operating that projection Systems. But it is also posh. A one line or a single film print, for example, can cost as much as US$2,000 to form and weigh over 50 pounds approx. A movie in broad release is usually shown on more than 4,000 screens approx, which can mean a charge approx US$8 million in prints plus the cost of shipping heavy film canisters to movie theaters about the globe.Further, a film print lasts only for roughly about 30–40 showings, as a result printing and shipping costs for flourishing movies can easily be twice or thrice as a film prints carry out and it is need to be replaced. Now, the high cost of movie circulation is regarding to change as well as the movie industry transitions in to the digital distribution and playback of show. With digital cinema, movies are disseminat ed via hard drive or satellite, avoiding the need to generate and ship costly, heavy film prints.Once at the show business, movies are stored as digitally and played back using digital projectors. Movies stored on digital media but do not wear out as film prints do, as a result, they do not need to be replaced for the duration of long runs. Overall, the movie industry anticipates such incredible capital savings from the switch to digital media sharing that it is expected to convert entirely from of film in to digital media in the next few years or coming time. Digital cinema offers major benefits in to theater owners as well.Distinct film prints, in digital cinema it does not limit the number of screens showing a given or running movie, as a result each theater compound or complex desires only single copy of a particular movie. In addition, theater owners can use digital projection equipment to show non-movie entertainment such as sports, live music and etc. However, picture theater s must experience a technology renovation for digital cinema to work changing from tried and true film based projection systems to projection and digital luggage compartment.Many theater owners are unenthusiastic to switch to a digital infrastructure because they are anxiously concerned about the cost and manageability of such an environment. To help those movie theaters formulate the transition in to digital technology, the Dell OEM Industry Solutions Group is working with digital cinema salespersons to develop a full-bodied, highly performance solution that is also expenditure effective and straightforward or easy to support .Worldwide movie theaters are rapidly switching since film-based movie projection in to digital playback technology enormously. To help theaters commencing manage this changeover, the Dell OEM Industry Solutions Group has developed a money-spinning, highly performance digital cinema solution that is designed to be dependable and simply easy to support this (Fl int, 2007). As video on demand (VOD) services are deployed, cable operators will experience a fundamental reallocate in their industry, moving from broadcast to uncast content delivery.There is another momentous change is the introduction of Gigabit Ethernet into their network, which is hugely providing an unprecedented opportunity it to turn the cable operator's infrastructure into a sustainable ready for action advantage. However, Gigabit Ethernet is much more than just transport; it is the establishment of the Next-Generation Digital Video Network. This is very huge part in our life (Taub, 2009). Digital technology helps us to consume time timely in our work and that will be very countable work in our in our industrial environment, due to this the work will be also automatic because of machinery based work.And further there is a total investment in first time when u plant your machine there is no basic salaries, allowances and etc . due to digital effect the competition increasin g will be also eligible in an industry ,digital technology has the potential to reduce distribution cost a physical movie print price $1000 approx each. Though, we have seen that the digital technology is more than important technology in our future world.

A Shift Of Reality Essay Research Paper

A Shift Of Reality Essay, Research Paper A Shift of World The new telecasting genre of world shows is going so popular because they offer an alternate sense of world. What is world and is there merely one reading or many different 1s? There is no 1 world because world displacements. The dictionary definition of world is the followers: World is the province of things as they are instead than as they are imagined to be. Worlds are facts. Just like world, facts besides shift. There could be a newspaper article about an temblor in Los Angeles and it would depict the harm and deceases, which are facts. Another edition of the newspaper may come out a few yearss subsequently with new information and more deceases to account for which would so do the facts to switch. Virtual world is the set of images and sounds produced by a computing machine which seem to stand for a topographic point or state of affairs in which a individual sing it can take portion but is this truly world? There can non be merely one world that is cosmopolitan to everyone becau se along with the always-changing context, people s perceptual experience besides changes on a regular footing. To assist exemplify this, world telecasting plans have been created. Of class the manufacturers of these telecasting shows do non desire the viewing audiences to hold on such differentiations between world and the shows they are bring forthing because it might endanger the merchandise they are seeking to sell. Unfortunately, the people who buy into these world shows far out-weigh the 1s who don T. Ten old ages ago, manufacturers recognized there was a whole new genre of programming out at that place. Today, the world fad is now under manner in full force. New shows are being introduced one right after another. Manufacturers have created shows like Big Brother, Survivor, Real World, Blind Date and Temptation Island because of the popularity of this new genre of world shows. But why are these shows so popular and how existent are they or in what sense are they existent? Why have these world shows taken over and have somewhat replaced Television situation comedies and films? Aren t there similarities between the two? These shows are so popular because they deal with existent life issues and jobs that happen in every twenty-four hours lives of people in our society. Of class in existent life, you might non travel to Belize to rip off on a important other but the bang of it excited the viewing audiences. They deal with constructs that could go on to you and we, as people are funny about how to respond to these same state of affairss without really holding to be in them at the present minute. We continue to watch these shows because we associate to a character that is similar to ourselves and we concentrate on that character s interactions and relationships with others. But how existent are these character s reactions. Of class they don Ts have a book but they know that they were picked because they could full-fill some imitation and they play up to this function they were given. We get pulled in and go funny to what is traveling to go on next. We want to see our character and what they do next or what is in shop for them. You could about state that we become addicted to the telecasting shows. Not merely do we watch these shows for existent life comparings but we besides watch them because they are merely entertaining and merriment to watch. Sometimes the material that happens is so far fetched that you merely have to express joy at the idea of it really go on ing. Peoples like these shows because they can express joy at the state of affairss being portrayed and know that they don Ts have to cover with them themselves and because it isn t go oning to them. These shows offer an alternate sense of world where at that place seems to be no effects or the effects seem bogus or staged because it is a telecasting show. How existent are these telecasting shows and can you truly compare them to existent life world? Take Real World and Temptation Island. Real World is about six aliens who go through an full showing procedure and are picked to populate in a house someplace and have their lives taped and so broadcasted to the full universe. The public viewing audiences raise many inquiries. How much of their lives and interactions are really shown? There is no manner that the manufacturers can suit all of the things that happen into a half-hour or hr block. So what do they make? They edit and edit and edit. They create the struggles and play off people s insecurities and emotions. They develop the chief narrative line and secret plan with all the hours of fresh taping. Real World is now in its seventh or 8th episode. Make you truly think that the 7th episode is traveling to be as existent at the first 1 was? The reactions are supposed to be believed to be existent but in fact, many argue that they are s taged. They have no book but the manufacturers can make the character with the engineering of redacting. They can pretty much make about anything with this engineering. There is no written book that is really touchable but it seems as though there is an mute book that these alleged existent people follow. Temptation Island on the other manus is about four twosomes who go to an island in Baja off the seashore of Belize and are so separated from their important other. They so are surrounded by individual aliens of the opposite sex and tempted to rip off. The manufacturers tape the twosomes as the y travel on assorted day of the months with different work forces and adult females. These tapes so acquire shown to the important others with the worst parts of class being shown to change and falsify world and do it look like something bad happened. The people on Temptation Island have most likely seen other world based Television shows. They know that there are 1000000s of viewing audiences watching them on telecasting so they are traveling to make things to seek and stand out. Their reactions most probably will non be 100 % existent because they know they have a function to full-fill or an image to maintain. How can you be 100 % existent when you have 100s of cameras on you all the clip? This leads to the point about bad material. It is the bad material that sells. Anyone with even a small spot of sense should be able to see that these shows are altered and offer a different sense of world. But why so does this material sell and does it go on to go more and more popular? What do people believe of when they hear the word normal? What is normal? Are the people on Temptation Island and Real World normal people or do they full-fill some function that the manufacturers want portrayed? Normal as depicted in the dictionary says that it is conforming with an recognized criterion or norm ; natural ; usual. How so, do you find what is the recognized criterion? Is it being scraggy and a size two or is it a size eight? Is normal holding tonss of money and being celebrated and being driven around in a limousine or holding a house in the suburbs and having your ain concern and driving a mini new wave? You can construe something to be normal legion ways. I think that the world shows take what they think is normal and broadcast their position all across the state. Temptation Island for illustration does non hold any corpulent work forces or adult females. They all have nice, muscular organic structures and respectable callings. What does this do the younger viewing audiences that these shows have been targeted at feel about how they should look? Is this what world is all about? These people in these new shows are people like the remainder of us but they change the minute they get behind a camera. We might be looked at as tiring but they could be merely like us, merely non perceived as drilling because they are on this world telecasting show. Are these shows so popular because it is stressed upon us that the persons in these shows are normal so we are supposed to be able to associate to them better because they are more like us instead than a alleged famous person? Berger makes a claim on page 105 in the Way of Reading text. He says that the manner we see things if affected by what we know or what we believe. This helps to explicate why there is non one world and the differentiations between the varying degrees of world. If an person is brought up in an environment where his/her parents don t get along and there is dishonesty in the household, so they might turn up to see rip offing as non so bad. They would see Temptation Island as a show similar to their childhood and might promote the twosomes to rip off or wouldn t look down upon it whereas a kid who was brought up in a different type of environment where dishonesty is looked down upon enormously. This kid might see the show as disgusting and abhorrent and might non understand why any twosome would hold to take part. There are many other cultural issues in our society that one could reason are ambivalent. The issue of abortion, criminal conversation i.e. Monica Lewinsky, the monetary value of gas, child labour Torahs or speeding ordinances. The experiences in our lives and our beliefs shape the manner that we see world. It all relates to Berger s claim about the manner that we see things are affected by what we know and believe. I think that a large portion of this popularity with the world telecasting shows is credited to people s captivation with phantasy universes and desiring to populate the perfect life where everything happens merely as it should. How can one specify the perfect life? Is it holding a batch of money and being able to make everything you want or is it holding an tremendous household with tonss of love? It is difficult to state what the perfect life is. These new telecasting shows challenge that perceptual experience on what people think world is and offers a different degree of world. This is why I believe that there can be no one world. Everyone has a different position of what they think world is to them, what is normal to them, what is a perfect life and what is of import to them that they get out of life. They compare their lives to those people on these telecasting shows because it is the cupboard to existent that they can associate to without really being straight involved. They do n Ts compare their lives to films and Television situation comedies as much because they know that they both have books that the histrions have to follow and they are seen as farther from the true world than a show like Real World or Survivor. By watching these shows people can populate their lives about through the characters and that manner there are no effects. The characters do things that us as persons would neer believe of making or opportunities we could or neer would take. These new world telecasting shows offer an alternate sense of world and many different degrees of it. There is non one world because it is everlastingly altering and germinating and our society has taken this new genre of telecasting shows to portray this.

Karl Marx, Emile Durkheim & Webers Contribution to Society Essay

Karl Marx, Emile Durkheim & Webers Contribution to Society - Essay Example As part of understanding how society function as a whole, this report will describe, evaluate and compare specific contribution of Karl Marx, Emile Durkheim, and Max Weber when it comes to issues related to the society. This research outlines that having a strong interest in analyzing the impact of religion to the entire society, Karl Marx, Emile Durkheim, and Max Weber are among the prominent sociologists who were known for their unique classical and seminal sociological theories between the later parts of 19th century up to the present time. Since each individual have different assumptions with regards to understanding the human nature in a society where capitalism is progressing, Marx, Durkheim and Weber had unique opinions and suggestions which all contributed in the development of sociology.  The theory of Marx with regards to analyzing the society is similar to an organism in the sense that each part of the human body performs unique function. With this in mind, Marx publicly introduced the concept of labour division within the society as a result of capitalism – a situation whereby the capitalists deal with a group of labourers for the purpose of profit gain and increase in productio n.  Unlike Durkheim and Weber, Marx provided a more valid description and reasons as to why development in the structure of capitalism created serious socio-economic problems in the modern way of living.... capitalism – a situation whereby the capitalists deal with a group of labourers for the purpose of profit gain and increase in production (Hess, Markson and Stein 1989, p. 12). Unlike Durkheim and Weber, Marx provided a more valid description and reasons as to why development in the structure of capitalism created serious socio-economic problems in the modern way of living. As explained by Marx, capitalism could only result to endless exploitation of the poor as a result of the continuous economic expansion within the modern industrial system (Morrison 1995, p. 5; Ritzer 1988, pp. 20 – 23). Marx revealed that capitalists within the society take advantage of the services rendered by the workers in exchange of limited salaries aside from preventing most of the people from being able to acquire their own property. Since the workers in general are being exploited by their employers, Marx revealed that it is not right for workers to assume that the market creates value for t heir services (Marx 2002, pp. 51 – 55). Because of the possible conflict between the labourers and the capitalists, Marx suggested the need to destroy the existing structure of capitalism in order to solve the evolving socio-economic problems in the society. In relation to the perception of Marx with regards to capitalism, Durkheim suggested the strong need for socio-economic reformation as a way to effectively solve the conflicting interests between the capitalists and the labourers (Ritzer 1988, p. 88). Because of the continuous economic development within a society, Durkheim explained the identity of each individual will gradually be destroyed because of the possibility wherein the elite and the capitalists would gain strong control in terms of manipulating the society (Giddens 1971, p. 117).

Consumerism Essay Example | Topics and Well Written Essays - 2250 words

Consumerism - Essay Example The continuously expanding capitalism commercial culture spoils everything, marginalizing religious life, civic life and family life, and turning citizens to mere consumers whose personal market choice avails to them what they want but fails to avail of them what they want to vent. This paper aims at discussing and analyzing the argument contained in Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole by Benjamin R. Barber. The author of this book is a well known political theorist who has over the years been writing many materials about how the civil society is deteriorating. He also gives recommendations on how the initial state of the civil society can be reclaimed. He believes that there was a time in history when capitalism had virtues that had positive contributions to citizenship, responsibility, and democracy. Currently capitalism is tainted with the vices that encourage consumerism, while on the other hand undermining citizenship, responsib ility, and democracy. He states that in the current world capitalism and democracy do not come together. Previously, capitalism worked under the protestant work ethic. Under this ethic, capitalism was dependable, restrained, responsible, hardworking, and forward thinking. This enabled distribution of resources and meeting of human needs. During later days, capitalism had all human needs met thus capitalism ended up consuming itself (Barber 67). Because capitalism had to keep growing, consumer market had to keep selling. Despite the fact that many citizens did not have their basic needs met, capitalism still chose to ignore them. Instead, they made consumers want the products that were already over supplied. There are two possible results of this. First consumers of the oversupplied products are targeted. Second non-consumers of the available products are manipulated into wanting the oversupplied products. For instance, game producers target children while at the same time preventing adults from growing up, so that they would continue consuming their products. This can be done by making adults believe that games were made for them too. This way, adults are manipulated into wanting to use these products. Barber’s argument holds some truth in it. Consumers always get themselves wanting to buy some products. This happens regardless of whether they need it, or if they can afford. When a producer introduces a new product, they make consumers believe that they need it, and that the price is affordable (Barber 112). For example, Apple announces the introduction of a new iPod. Consumers of the same find themselves wanting to purchase this particular product even if they might be having a product that serves the same purpose. Despite the possibility of the iPod not making any difference in the lives of the citizens, they still buy it believing that they need it just as the producers claim. The book also tends to depict the constant creation of supposed human need s that have led to the creation of an infantilists’ ethos that interferes with people’s ability to be good citizens. When people identify themselves as consumers or individuals instead of a constituent of a political organization, people tend to forget that they should be thinking of the collective benefit of the whole community. A common observation in America is that there is pressure mounting on children to mature at a fast rate in order to be consumers. On the other hand, producers are trying hard to

Media representation of womens body. The change in advertising from Research Proposal

Media representation of womens body. The change in advertising from skinny models to everyday women - Research Proposal Example The Research proposal proves vital for the well being of all women. Just imagine Michael Angelo sculpting an Ally McBeal? Or Rembrandt painting Naomi Campbell? Or even Jane Austen portraying her female protagonist Elizabeth in beautiful gowns with nothing but bones and skin over her body? Besides saving Marble for the statue, paint and material for the painting, and word space to describe her heroine, there seems little achievement in choosing such models to depict the concept of beautiful women, in the field of art, literature or society, be it in the early 1500 century or the 21 century we are living in. But that was a time when there was nothing like the modern media. The society had scope to think for itself. Forms of expressions were for betterment of society and were devoid of manipulations. They were close to reality and in genuine proximity to nature unlike today. Women were a focus of every society although perspectives of representations of females have undergone catastrophic changes through the far reaching tentacles of the seductive, tantalizing and captivating media of modern consumerism and the capitalistic society. Buxom Belles represented beauty and prosperity. The Milkmaid by J Vermeer is admired as a masterpiece of art even today. Not only because of its excellence in painting skills and the superb realistic effects in the painting but also because of the daily life maid, the bulky but beautiful model he has chosen for his painting. Religions the world over revered the natural status of women for child bearing and rearing. Medical fields respected natural biology and the unique metabolism of humans. Sociologists acknowledge the well being of women to be a vital part of a healthy society in a nation. Anthropologists reported buxom bodied women as highly regarded females in native cultures of the world.

How do UK companies' Mechanisms Affect and Help their Corporate Dissertation

How do UK companies' Mechanisms Affect and Help their Corporate Governance - Dissertation Example Throughout the entire period in fulfilling the objectives of this dissertation, I was greatly blessed with his extensive guidance and supervision over my work. I cannot complete this part without saying ‘thank you, sir’. Subsequent to that, my colleagues and friends who also played their part have extended their hand for my project; the successful culmination of this dissertation has also observed the role of my friends. For such contribution, I am also indebted to them. Abstract The purpose of this paper was to understand and highlight corporate governance mechanisms pursued by the different organizations. For this purpose, the annual reports were used to extract the relevant information. Subsequently, the empirical analysis was carried out the understand interplay between the financial performance and the corporate governance mechanisms. The results indicate that the strongly established corporate governance mechanisms considerably improve the financial performance. Th e results indicate that the companies having strong corporate governance mechanisms were experiencing strong financial performance. However, more focus should be given to cooperation and coordination between executive and non-executive directors. Table of Content Introduction 5 Literature Review 8 Methodology 11 UNILEVER PLC 13 TATE & LYLE PLC 18 TESCO PLC 21 THORNTONS PLC 24 SAINSBURY PLC 27 SABMILLER PLC 32 MORRISON PLC 35 MARKS & SPENCER PLC 38 DIAGEO PLC 41 DIARY CREST GROUP PLC 44 CRANSWICK PLC 47 BRITVIC PLC 51 BOOKER GROUP PLC 55 ASSOCIATED BRITISH FOODS PLC 61 A.G. BARR PLC 65 Conclusion and Recommendation 70 Bibliography 77 Appendices Introduction Board governance mechanism haves experienced the focus of a range of reports in the United Kingdom, especially the Cadbury Report (1992)1 and the Hampel Report (1998)2. However, from these reports along with the support of Green bury Report (1996)3 came the Combined Code of best practice.4 In the United Kingdom, companies are expe cted to understand and implement board structures in accordance with the principles and provisions of the Combined Code. As a prerequisite of listing on the London Stock Exchange, firms are required to include a corporate governance statement in their annual reports. The purpose of this inclusion is to mention the ways in which companies apply the principles and provisions of the Combined Code. Subsequently, this elaborates the concept of the ‘comply or explain’ rule for the companies registered in the United Kingdom. In this regard, it has been provided that the Combined Code mentions three significant corporate governance mechanisms: duality and setting up of board sub-committees and the number of Non-Executive Directors. A considerable amount of literature is available to highlight that boards should include and ensure a balance of Non-Executive and Executive Directors. In this regard, Raheja contended that Executive Directors provide benefit to companies because of the extent of their company-related information.5 In addition to that, various studies provide that Non-Executive Directors have a constructive and positive effect and studies find that boards dominated by the Non-Executive Directors have more tendencies to act in the best interests of the shareholders.6 The UK Combined Code of best practice have recommended that Non-Executive Directors should make up at least one-third of the Board and consequently there have been

Summary of consumer insights and consumer media profile of Kit Kat for Essay

Summary of consumer insights and consumer media profile of Kit Kat for China - Essay Example Its economic growth can be regarded to be slow despite the stability in its trends. The stability of business growth in a country can be attributed to good international policies and relationships with other foreign countries (Chow 211). It has expanded the boundary of its business associates as well as partners. For instance, recently, the country has entered into several business deals with other foreign countries and multinational companies to widen its demand pool. However, its economy is on a slow growing trend, an issue that is of great concern with others counter plating that the country’s economy would likely face a deep fall if the issue is not reverted. Slow economic growth can be associated with inadequate advertisement strategies. This work focuses on limitations as far as media business adverts are concerned. China imposes a lot of restrictions in the media business adverts. Such restrictions are meant to limit chances of consumers being misled by the economy sect or. For instance, it does not allow the mentioning of certain foreign companies, medical institutions, among other elements in media adverts. Medical sector is meant to contribute a good portion to the general national economy, but inadequate medical adverts may force the citizens to seek medical services from foreign medical facilities with comprehensive adverts. The country does not permit business adverts interrupting television dramas among other programs. Business adverts on televisions are considered among the best advertising platform as it targets huge populations, and the advert is more likely to be viewed by majority of people since more Chinese tend to watch TV dramas compared to other programs. China has got several cultural as well as social values that tend to limit media adverts. For instance, children below the age of 14 should not watch several adverts associated with sexual or even alcohol contents. Furthermore, children below the age of 14 should not be featured i n such adverts. China is strict on the language used in the adverts. For instance, the country discourages adverts in other language other than its native Chinese which may not be understood by the majority of the foreigners (Joseph 177). All these limitations in media adverts tend to discourage consumers from purchasing Chinese and other foreign countries’ products. Customers tend to develop negative attitudes towards such products just because of the incompetency in the media adverts. Such limitations also tend to discourage multinational companies from investing in China due to low demand, which is attributed by inadequate or limited advertisement strategies (Kelley 43). China has lost major foreign business partners due to its restrictions on the use of language, materials or personnel from foreign countries in the adverts of its products. Its limitations in its media adverts could have negative effects on its economy but Chinese culture is greatly preserved. China realiz ed that majority of children could be compelled to imitate the concepts or ideas portrayed in the adverts; this would make them lose their originality which is a very vital component in any Chinese lives. Part 2: Consumer insight and media profile Several studies indicate that college age young adults form the largest proportion of chocolates, candy and biscuits among other snacks consumers in China and other countries as well. Kit Kat is a kind of snack that comprises of

Strategic Management Essay Example | Topics and Well Written Essays - 500 words - 10

Strategic Management - Essay Example Cutting a niche in the market and expanding it will enable MC Industries Company to prepare for the competition in the industry. This will involve formulation of the strategies that will attract the customers into the company as opposed to the rival companies. It will entail performing a market research analysis to identify the brands which the target market appreciates and the need that should be addressed to the bridge the market gap. After that, the company will design products to suit the needs and preferences of the customers and then carry out advertisement of the products to inform the market of the availability of the new product in the market. The most important thing to note here is that the market share will be increased as the company is able to brand its products favorably compared to the rival companies. The company has set out strategies that will enable it to make competent adjustments in the market in order to facilitate expansion and increase future investment. The company has set out the objectives to maintain high standards of marketing and improve the secondary advertisements in order to expand the market share. The target is to earn 20% of the market share. To achieve this, several measures have been put in place. First, the company is organizing its operation in way to facilitate entry of the company into the market. Teams are formed and assigned corporate responsibilities which are mandated with different functions such as market survey formulate marketing strategies, choose target segmentation, branding of products for each target segment, market testing to evaluate the level of MC Industries Company competiveness, review of the brands and redesigning of the brands based on the information got from testing the market. This information will be used in the future investment of the company which will ensure tactful expansion into the wider market

Ib Economics Commentary 1 - Microeconomics Essay Example for Free

Ib Economics Commentary 1 Microeconomics Essay Rebecca Bundhun, (October 19, 2012) Cost of summer getaways hit as air ticket prices rise, The National, http://www.thenational.ae/thenationalconversation/industry-insights/tourism/cost-of-summer-getaways-hit-as-air-ticket-prices-rise The cost of an airline ticket can fluctuate tremendously based on a number of factors. The goal of airlines is to maximize their capacity by having the greatest number of passengers on all trips. This may however be difficult, as airlines pricing is not only dictated by their own operating costs and profit margins required but they have to consider complementary items that could have an effect on supply and demand for their product. By definition, demand theory explains the inverse relationship between quantity and price. This law explains that if the quantity available of a product or service wanted by the public is low, the price for that product or service will be high. As demand for a product or service increases, the price will increase. This law is critical as we are able to predict prices based on the demand of a product. In the case of airlines, they are able to predict that prices for their services will go up during the high travel months. People are willing to pay more for travel during the summer months, as they know that supply is limited and their available time is defined by their vacation schedules. If we were to graph this scenario, we would find that price and quantity relationship creates a maximum efficiency point called equilibrium point. The equilibrium point tells us the best combination of price and quantity. With the graph below, we can illustrate that some travelers will be forced to cancel their travel plans due to high ticket costs, just as we can identify travelers that will have to fly no matter what the cost of the fare is. However what economists tend to focus on is trying to find an equilibrium point between price and quantity. As we know, airlines provide a service to clients by connecting passengers to desired destinations worldwide. Although prices tend to be set by supply and demand, they are also exposed to externalities. An externality occurs when the actions of consumers or producers give rise to positive or negative side effects on other people, who are not part of these actions and whose interests are not taken into consideration. A perfect example of a negative externality is the rise of jet fuel. As a barrel of oil rises, the price of jet fuel also rises and consequently the price of an airline ticket also rises. Externalities can create a positive or negative demand or effect on a product or service. Price elasticity of demand is a term that helps us understand the measure of the responsiveness of the quantity demanded to changes in price. In general, if there is a large responsiveness of the quantity demanded, the demand is referred to as being elastic, if there is a small responsiveness, demand is inelastic. Airlines take advantage of the existence of inelasticity. Mr. D’Souza states in the article, â€Å"People are still flying. People traditionally plan these breaks, and regardless of the price, they fly. The demand is very, very high.† On the contrary, airlines understand price elasticity and use this well. They know that fare prices can be considered both elastic and inelastic based on the circumstance the traveler finds themselves in. Airlines study their client base, their competitors, and use patterns to predict the behavior of clients based on the condition. They know the probabilities of travelers changing to an alternative airline if their price rises, if they modify their routes, but most of all, they use price elasticity to predict the success of promotions offered by themselves or any other competitor. Airlines want to lure business by creating special values and convince unplanned tourists to take the trip. Say an average ticket price from Dallas to Las Vegas is $550.00; airlines will create a promotional price and may offer the same route for $199.00. Since the price is so low, people will often forget that they are taking an unplanned trip and will justify the trip by thinking about the cost savings realized and not of the unplanned expense. The demand curve below shows how changes in price lead to changes in the quantity demanded. Although airline tickets are considered elastic and inelastic, most economists consider it elastic unless travel is done for business use. Domestic airline travel can be substituted by bus transportation, automobile, train etc. Airline travel is elastic especially as the person’s income increases so their opportunity for travel increases and they will be more likely to afford the variation in cost.

Ryanair Internal and External Factors

Ryanair Internal and External Factors The following report analyses how internal and external factors control to the strategy that Ryanair Plc is following. This report undertakes a detailed study of Ryanair which include a brief outlining of the companys products and services. Mission, vision and values of the airline will be also explained. It evaluate companys current strategy and the management of that strategy. It also gives a brief evaluation of Ryanairs financial structure as well as an environmental analysis of the European airline industry and how this affects Ryanair. Each section of the following report represent the key findings. Introduction to company section includes Ryanairs background, mission and vision statements, Corporate Social Responsibility policy, companys stakeholders. External environment section include SWOT analysis. This analysis explain Internal (Strengthens and Weaknesses) and External (Opportunities and Threats) factors. Furthermore, PEST analyse is described. In order to understand companys profitability in relevance to the competitors, the Porters Five Forces framework is used. In Financial sector the turnover , profit margins, operating profit, current ratio, solvency ratio, gearing ratio and the comparability of these during 2006-2008 period is explained. Using the Ansofts growth matrix the main strategic direction that Ryanair follow was indentified. The methods of development such as low cost, no- frills model, finding new markets for existing products, opening new routes are outlined and analysed. Conclusions and recommendations was explained using a SPACE . Introduction to Company 4.1 The largest low-fare European company Ryanair was set up in 1985 by Cristy and Tony Ryan and Liam Lonergan. Company started working only with 25 members of staff. Ryanair replicated the American Southwest Airlines business model and re-launched it in 1990 growing in nowadays to be the biggest low fare European company with 7,118 of employees. From the statistic of European Low fare Airline Association (June 2009) The number of passengers carried from June 2008 to June 2009 was 60,2 millions, the load factor was 81.4%, number of flight per day-1,200 and average fleet age is 2.8 years.(ELFAA 2009) Chief Executive officer from 1994 is M. OLeary. Ryanair became a public company in 1997. It is currently offering flights to 26 European Countries with 150 destinations and it operates on 880 different routes daily with 1,200 flights a day. (History of Ryanair) Ryanair does not have a formal mission or vision statement. But from the public statements of the company is to simply continue to be the largest low -cost leader in the European airline industry (Box,Tomas M, Byus, Kent 2007, p 2). The company has a bigger market share, better customer service than its competitors, good reputation and a strong image. Ryanair aims to be a leader in all airline industry and have a stable competitive advantage. Stakeholders From the definition of Freman (1984) stakeholders are people or organisation who are affected or can be affected by the organisations actions. One type of stakeholders is individuals or groups who have any relationship with company. Another type is secondary stakeholders which are other societal groups affected by activities of a company. First of all Ryanairs stakeholders are shareholders who own the shares and have rights to claim dividends, elect the board of directors and have other important rights. Employees are very important to the company as their knowledge, skills, loyalty and abilities provide success for Ryanair. Employees want to have satisfaction from job and various benefits from the company. Customers are the biggest source of income for the company. Customers expect that the company meets their needs and wants. Suppliers are part of the company providing goods and services to give service to the customers and meet their needs and wants. Competitors are also important stakeholders as they are used to compare the service and product quality with to increase competitiveness. Governments have direct impact on the company. Ryanair has to pay taxes and follow the rules and regulations set by the government. Local communities are also stakeholders. Ryanair has to support the local governments, respect the locals and provide employment to take part in community relationships. Corporate Social Responsibility Corporate Social Responsibility policy is a function of self-regulating mechanism which ensures a loyalty to law and ethical standards. Company would ensure responsibility for the impact of their activities on the environment and all stakeholders. Wood (1984) According to the spectrum created by Robin and Reidendach (1995) there are five levels of Corporate Social Responsibility: amoral, legalistic, responsive, ethically engaged and ethical. Based on the articles from The Business Respect news (2007) the Ryanair provided incorrect information in regards to its CO2 emission. Instead of the correct figure of 5.5% it reported a figure of 2%. The company was also very misleading about its price in adverts in Denmark and Britain. Another negative factor of Ryanairs social responsibility was the Bob Ross case about disability discrimination. In January 2004 Ryanair refused to give free wheelchair to Mr Ross. (Archive of Ethical Corporation) These examples of unacceptable behaviour show that Ryanair can be marked as a legalistic company without code of ethics. From the case study by Valerie Swaen (2005) negative image of company and negative CSR can cause bad reputation, decrease in sales and as the result loss in profits and future financial; performance. External Environment 5.1 From the research of the Euromonitor International (2008) using their SWOT analysis. Hill, T and Westbrook, R(1997 ) suggested that SWOT analysis is strategic planning method to estimate Strengths, Weaknesses, Opportunities and Treats engage in company. 5.1.1 Strengths Ryanairs biggest strength is its ability to maintain profitability and the position of leading low-cost carrier while offering the cheapest flight fares in the whole of industry. 5.1.2 Weaknesses Poor reputation when it comes to cancelling flights on short notice and hidden fees. As any other airline the Ryanair is exposed to the high fuel prices, increased costs of airport security (as the response to the global terrorism threat) and generally bad economic climate. Struggling Irish economy also poses its risks as Ryanair is an Irish company. Customers prefer to spend less money for travel as result of global economic downturn and redundancy at work place for many people. Moreover there is a lot of competition in the low-cost flights market. Strengths and weaknesses are internal environmental factors. 5.1.3 Opportunities: One of the main opportunities for Ryanair lays in opening new routes, for example US or Eastern European destinations. Another opportunity is favourable climate for acquisitions after bankruptcies of some airlines. As it will allow to expand the market for example market expansion in Italy after the Alitalia was bankrupted. Another opportunity that can be attached to the company is it would gain more customers if they would be able to conclude the latest trends in airline management and marketing to meet the demands of their target market. 5.1.4 Threats: One of the main threats is increasing taxes and airports surcharges. Threats of terrorist attracts on airplanes and in airports. Fall down in the number of passenger preferring the fly as the result of the economic downturn of European economic. Not using the main airports, especially Heathrow, will make it difficult to open new routes and will cause the company to lose share of the market. 5.2 PEST It has been observed by Kotler (1998) that PEST analysis is a very useful tool for a company to find out the business situation and indentify important factors that could decline or help to grow the business. It also analyzes the entire market and discovers new market share. Political UK government put on enforced security and restrictions due to terrorism attacks on airline and airports. Also changes in policies and rules in countries where Ryanair flies to could affect the airline. Desire to support local air carriers by some national governments can hurt the Ryanair, but on the other hand other countries governments might welcome and support the Ryanair wanting to benefit from the increasing number of tourists coming to the country. Economical The main problems facing the company and the whole industry in general are the exchange rates -devaluation of GBP against the Euro and the USD and recent modern phenomenon known as the Credit crunch -a panic-driven massive withdrawal of credit from all sections of society desperately in need of it by banks that have previously been engaged in an orgy of unsustainable, irresponsible lending of fictitious money in huge amounts largely to people who any fool could see had no means of repaying it. (Gegan(2009),p 1) which cause reduction of business activity in all sectors of the world economy. Also that puts off a significant number of people to spend money, moreover increasing the number of unemployed (Euromonitor International Report). Cost of fuel and sometimes volatile and unpredictable situations in countries which supply the fuel, as well as the economic change in countries where Ryanair want to open the new routes to. There is also the Bird flu; Swine flu and extreme weather chang e that can hurt companys performance.(Guardian news paper 2003, 2007,2009 ) Social Because of the low price for tickets company attract a wide range of demographic group of consumers. Expansion of the market as the result of new member countries joining the European Union.(Key Note, Airlines 2008 report) Technological Ryanair is using a well known aircraft the Boeing 737(European Low fare Airline Association 2009) that gives less pollution to atmosphere, less noise and less carbon emission (Boeing website). Using website sales and services as well as check-in online, self service checks at airports allows the company to reduce the costs, but also could put off some passenger for whom it might be too technical and make them unhappy. (Ryanair website) Porters Five Forces (1979) is a framework used to analyze the strategy of business development. This analysis helps to understand and clarify the sustainability of profit of company against bargaining and competitors. The business strategies are : Barrier to entry Supplier power Buyer power Availability of substitute Rivalry 5.3.1 Barrier to entry Entire airline industry needs a big capital investment. But a new company can grow gradually by leasing or buying small airplanes as it was with Ryanair that started with only one 15-seater plane (Ryanair website). Some difficult come with starting new routes which are particularly competitive. It is medium threat to entry. Supplier power The airline industrys has two main suppliers: plane manufacturers and the aviation fuel suppliers. Ryanair has a very good and long-standing relationship with its main aeroplane supplier Boeing. Ryanairs relationship with fuel suppliers is a more difficult one. The cost of fuel heavily depends on the cost of oil. The price of oil is heavily influenced by market speculators, international cartels and the governments of several Middle-Eastern countries. Buyer power Customers exert a huge power because they can easily go to competitors. 5.3.4 Availability of substitute Ryanair does not have a strong loyalty from its customers. This is all the result of a bad reputation it gets in the press and by word of mouth. Mostly because of the delayed flights, missing luggage, dirty planes, low level of safety standards for disable people (The Independent 2006). All these problems should in theory make Ryanairs customers run to its competitors and create a genuine risk to the companys existence, but they dont. Other low cost airlines suffer from similar problems while other types of transport such as Eurostar train, ferries, and cars do not offer the speed of travel modern customers need. So it can be concluded that availability of substitutes does not pose a high treat to Ryanair. Rivalry The number of low-cost airlines has increased in nowadays, but Ryanair has a very strong position on the market. The big advantage is in avoiding the main airports. It significantly reduces the operational costs. Unfortunately this is a disadvantage as well since lots of passengers prefer to use major airports. To compete with Ryanair will put a heavy pressure on price and profitability. Here is not much difference in provided services. All competition is about the price. Moreover there is a high exit barrier in the air industry. Company Financial Performance According to figures from FAME that help to measure financial performance of Ryanair to estimate progress and achievement of the business. Looking at the figures from 2006 to 2008 companys turnover increased by 42% in the year 2007 as a result of adding on charges and side business and adding new popular routes in that year. Figures of company profit margins decreased in 2008 by 16 % result of increasing fuel prices and increased number of employees. Furthermore critical globally changes to the economic climate also caused the decrease in profitability. In the year 2006 and 2007 profit margin was in a stable position at 20%. Operating profit increased by 23% in 2007 and by 33% in 2008 thanks to bigger number of passengers using the services of Ryanair and growing subsidiary revenue. The company has a good current ratio of 1.53. It has decreased from the year 2007 figure of 2.10. The current ratio indicates companys ability to pay short-term obligation. The meaning of these figures is that Ryanair had less liquidity than in the year 2007, but still had enough funds to pay their debts. Solvency ratio in year 2008 substitute less glowing than in previously years 2007 and 2006 .Solvency ratio in 2007 was 44.63% it is decreased by 2% comparing the ratio from year 2006 when it was 42.98%. Though the indicator of solvency ratio in 2008 which was 39.54% has decreased for five percent, company is in a condition to gather its liability obligations. In 2008 Ryanair employed more staff because it opened new routes (Ryanair website) as result of it its gearing ratio increased by 18% from 87.12% in 2007 to 105.31% in 2008, also a result of rising cost of fuel. Gearing ratio measures the long term finance. If the gearing ratio is high the company depends on long term borrowing. Very high gearing ratio is quite risky for a company, but companies have to borrow money to invest it in their growing business.(Encyclopaedia online). In the face of all difficulties Ryanair achieved growing revenue and sales by attracting big numbers of customers by the low price for the ticket and giving the consumers what they want excluding the extra service. Ryanair can reduce the borrowing by decreasing the number of new aircrafts or by cancelling new purchases of planes and concentrating attention on efficient use of existing aircrafts (FAME) (See appendix 1). Company Strategy Using the Porters (1985) genetic competitive strategies Ryanair follows the cost leadership strategy. These include cost leadership, differentiation, cost focused and differentiation focus. Each generic strategy helps the company to establish and exploit a competitive advantage within an exacting competitive range. Cost leadership achieved competitive advantage by being the lowest cost company in air industry using the cost control. (Porter 1985) Ryanair European low cost carrier provides to its passengers a big variety of routes and reduced prices of tickets by excluding extra facilities such as free meals, free drinks, first and business classes, pillows, blankets, which are usually offered to passenger who travel by full cost air operators.(Ryanair website) From The Daily Telegraph survey of 19.09.09 Ryanair charges more for the extra services than other low fare flights: 35% more for coffee and tea; 50% more for small bottle of wine and 30% more for sandwiches than EasyJet, Flybe, BMI and Monarch. Ryanair only gives service by provide transportation from one destination to another avoiding the main airports and excluding frills, all extra services are still available for an additional payment to a willing customer. According to Thompson, J and Martin, F (2009, chapter 5 p 301) Cost focus strategies can be based on finding a distinct group of customers whose needs are slightly below average. Costs are saved by meeting thei r needs specifically and avoiding unnecessary additional cost. In addition prices are reduced by providing 100% internet check-in, no tickets, no refund for tickets, putting more sits by reducing room for legs. Airline providing only direct flights from one airport to another maximizes the number of flights it can have per day. Prices are reduced by not depending on travel agents with direct tickets sales through phone and website. For Ryanair using the same aircraft Boeing is just another way to reduce the costs by saving money on retraining the staff. Furthermore newly recruited employees have to pay for the training by themselves. Main competitors are EasyJeat, BMI baby; Flybe who also attract customers with cheap flights. In the article written by Mun,J it is indicated that all the additional costs are passed to the passengers in order to maximise the profits. By providing the variety of destinations and routes in Europe give big opportunity for Ryanair increasing their market share and had become one of the most important core competencies for them to carry on competitive advantages. Strategic Direction of Development The Ansoffs Growth matrix (1987) is a tool that helps businesses decide their product and market growth strategy. Using the matrix to analyse the main strategic direction that Ryanair follows. Ryanair follows market penetration model. It penetrates market with both its products and services. It starts with existing customers of the company and convinces them to use companys services more often. They do increase sales without forgetting the original strategy. Ryanair penetrate markets by getting competitors customers and attracting new customers by offering the lowest priced services. Retaining existing customers is more beneficial and cheaper than attracting new ones. This means that Ryanair has to gain more loyal customers. Ryanairs objective of establishing the company as Europes leading low-cost airline are being well carried out. Methods of Development Methods used by Ryanair to pursue its strategic directions have been successful so far. Ryanairs main response to its competitors remains providing the lowest fares from all the European budget airlines. It offers frequent flights on short-haul routes. Ryanair uses the Internet as the main distribution channel to keep operational and customer service costs low. It further reduces expenditure by staying out of major airports and so avoiding excessive airport access fees. Their low cost, no frills strategy has been very effective and has helped in challenging competitors. Ryanair continued to demonstrate strong growth. It responds with low fares and aggressive pricing to attract customers and maintain high load factors. (Mognetti, 2002). Expansion strategy is one of the factors that put Ryanair to position itself in the air industry market. From Robinson and Lundstrom (2003) market expansion is the strategy of organisations growing when company is trying to find new market for existing product. Company could grow by attracting new customers or catch the attention of new geographic or demographic markets The company start only with one route and continuing to explore new. Buying the Buzz company gives to company opportunity to opened new routes in France. Ryanair already have 880 routes to different destination and their plans to opens routes to the US. In addition, the company website has been able to make the company position itself in the global market (Daily Mail 2009). In terms of suitability, the opportunities of Ryanair are definitely directed to growth. This is based on the companys on-going strategic planning. Further, by exhausting the companys research and development efforts, the possible future strategies are feasible. By looking on the financial framework of Ryanair, it could be deemed that the company is able to carry out such strategies, while maximizing returns, enhancing profitability and minimizing risks. Finally, the acceptability of such strategies meets the expectations of the stakeholders. Conclusions and Recommendations The SPACE matrix (Rowe et al. (1989)) shows that company pursue an aggressive strategy. The company is the strong competitor in the market and is growing rapidly within the industry. Using the matrix it was identified that Ryanair could use its internal strengths to develop market penetration and market development strategy. (see appendix 2) 10.1 Changes that occurred in the airline industry over the past ten years directly reflect in how the Ryanair evolved over the last years. From a company servicing just few European destinations it became a leading low-cost carrier, outweighing any other company with the cheapest available fares on the market. The airline industry is not a natural monopoly and the sunk costs are not that dramatic as planes can be both bought and sold, and the air that people fly through is essentially free. With deregulation however, the airline industry became a realistic version of a contestable market, and firms such as Ryanair and Easyjet were able to enter. But in the process, Ryanair has managed to take control of the European airline industry. However Ryanair have forced new entrants into investing in sunk costs far greater than when they entered the market themselves, coming through the importance and strength of the Ryanair brand name. The control and growth potential is and will be so strong that Ryanair appears to be single-handedly taking over the European airline market. This former minnow has persevered with a very simple but effective policy; people will travel for as little amount as possible. 10.2 In the airline industry Ryanair is more profitable than its competitors. Company needs to continue to expand into new markets and at the same time built better relationships with existing internal and external customers. Ryanair has to strive to become a more ethical company. Ryanair should build customers loyalty by improving their customer service. Their challenges for the future will be sustaining growth, expanding globally and maintaining their cost leadership model. Ryanair following the sustainable growth model should be able to generate more sales without borrowing. Expanding their routes outside of Europe would be a great opportunity for Ryanair to become world leading low-cost airline. List of References Anonymous(2009), Ryanair reveals record profits. DailyMail.co.uk.available online at http://www.dailymail.co.uk/news/article-158288/Ryanair-reveals-record-profits.html accessed 16.11.09 Ansoff,HI (1987) Corporate Strategy, revised edition, Penguin Boeing 737, products available online at http://www.boeing.com/commercial/737family/ accessed on 05.11.09 Box, Thomas, M, Byus, Kent (2007) Ryanair (2005):Successful low cost leadership, Journal of the International Academy for Case Studies, p2, available online at http://findarticles.com/p/articles/mi_qa5452/is_200705/ai_n21289700/pg_2/ accessed 09.11.09 Business Respect,(2007) archive news Issue Number 112, dated 18 Jul 2007 available online at http://www.mallenbaker.net/csr/page.php?Story_ID=1880 accessed 13.11.09 Archive of Ethical Corporation (2004) available online at http://www.ethicalcorp.com/content.asp?ContentID=3132 accessed 13.11.09 European Low fares Airline Association, 2009 statistic, available online at http://www.elfaa.com/statistics_June 2009.pdf accessed 10.10.09 European Low fares Airline Association (2009)available online http://www.elfaa.com/statistics_June2008.pdf accessed 13.10.09 Financial Analysis made easy Ryanair Plc financial report available online at http://www.fame.bvdep.com/version-20091130/cgi/template.dll?checkathens=1kick=1product=1user=glpadyako10pw=lZlaM78QFb6npNlJovi0%2fA%3d%3d accessed 17.11.09 Freeman, RE (1984), Strategic Management: A Stakeholder Approach, Pitman Gegan, Philip(2009) ,The Real Credit Crunch Definition, 28 July available online at http://ezinearticles.com/?The-Real-Credit-Crunch-Definitionid=2672921 accessed 05.11.2009 Global Market Information Database (2008, a) Ryanair Holding PLC-Travel and Tourism World available online at https://www.portal.euromonitor.com/Portal/ResultsList.aspx accessed 23.10.09 Global Market Information Database Ryanair Holding PLC-Travel and Tourism World (2008, b)https://www.portal.euromonitor.com/PORTAL/ResultsList.aspx accessed on 15.11.2009 Guardian news archive available online at http://www.guardian.co.uk/business/2009/dec/23/ryanair-jet-glasgow-prestwick-airport accessed 11.11.09 Hill, T and Westbrook, R(1997) SWOT analysis: Its time for a product recall, Long Range Planning volume 30, issue 1 pp 46-52 Jess Mun (2008), Analysis of Ryanairs Competitive Advantages available online at http://www.associatedcontent.com/article/1159874/analysis_of_ryanairs_competitive_advantages.html?cat=3 accessed on 03.11.09 Key Note, Market report Airline (2008 )available online at https://www.keynote.co.uk/market-intelligence/view/product/2123/chapter/6 accessed 17.10.09 Kotler, P. (1998) Marketing Management Analysis, Planning, Implementation, and Control, 9th Edition, Prentice-Hall , Englewood Cliffs Mognetti, J., (2002), Organic growth: cost-effective business expansion from within. John Wiley Sons Online Encyclopaedia available online at http://www.encyclo.co.uk/define/gearing%20ratio accessed on 21.11.09 Porter ME, (1991) Towards a Dynamic Theory of Strategy, Strategic Management Journal Volume 12, (pp 95-117) Porter,ME (1985)Competitive Advantage: Creating and Sustaining Superior Performance, Free Press Porter, ME (1979) How competitive forces shape strategy, Harvard business Review Reidenbach,E and Robin, D (1995) Quoted in Drummond, J: Saints and sinners, Financial Times, 23 March Robinson, G and Lundstrom, W (2003) Market expansion strategy: development of a conceptual market expansion decision scorecard, Strategic Change, Volume 12, Issue 5 (pp 259 272) Wiley InterScience Rowe, AJ, Mason, RO, Dickel and Snyder, NH (1989) Strategic Management: A Methodological Approach, 3rd edn., AddisonWesley Ryanair history available online at http://www.ryanair.com/en/about accessed 12.10.09 Stahl, M, Grigsby D (1997), Strategic Management: Total Quality and Global Competition, Blackwell Publishing, New Jersey Starmer-Smith,C (2009), Ryanair has highest charges for in-flight food and drink ,The Daily Telegraph available online at http://www.telegraph.co.uk/travel/travelnews/6204904/Ryanair-has-highest-charges-for-in-flight-food-and-drink.html accessed 27.12.09 Thompson, J and Martin, F (2009) Strategic Management: Awareness and Change, 5th edition Cengage Learning Tuck, A (2006) The Independent Brand Disloyalty: Successful, rich, but still unpopular available online at http://www.independent.co.uk/news/uk/this-britain/brand-disloyalty-successful-rich-but-still-unpopular-476152.html accessed 20.12.09 Valerie Swain (2005) The Use of Corporate Social Responsibility Arguments in Communication Campaigns: Does Source Credibility Matter? Advances in Consumer research ,volume 32 Erasmus University Rotterdam-ERIM Wood, D. (1991) Corporate Social Performance Revisited. The Academy of Management Review, Volume 16, No. 4 (Oct., 1991) available online at http://www.jstor.org/stable/258977 accessed 12.11.09

Gender :: essays research papers

GENDER Gender can be defined as the sex-role that a person takes on according to guidelines or standards instilled in us by society. One can be a male or female biologically, but still be perceived as the opposite sex due to the way one may think or present him self or her self. Whether or not we are born with certain biological traits different in male versus female is the nature versus nurture question that has been around for years. Through research, science has found that men and women differ in the way they process information, but whether or not this is due to the way that they are socialized or if in fact they are born this way has yet to be proven. In women and men, both respectfully, there exist many obvious differences that may sometimes overshadow some similarities. Some of the more common identities familiarized with the males are their independence and sometimes exaggerated aggressiveness. Males also tend to be more focused on tasks and connections when with larger groups. The women, on the other hand, tend to be more interdependent, less aggressive, more sharing, more imitation of relationship and intimate discussion, more charitable, more empathetic, more likely to smile, more sensitive, and more skilled at expressing emotions non-verbally. Let’s face it males, women are the super humans. One of the positive key advantages of a male is their assertiveness and high self-esteem. The women on the other hand are more extroverted and tender minded, qualities, which enable them to be all of the characteristics listed before. When gender differences are viewed at in a sexual aspect, the men are still the stereotypical â €Å"pigs†. Through relationships males are more likely to be involved for one thing, sex. The females, being much more sensitive and all, want love and compassion through a relationship, and maybe sex, or making love on the side. In other words men want lust and women want love. Although popular belief may have that the females are the more mentally advanced, or smarter, studies show that both males and females have the same academic abilities and IQ average. Males are much better with mental rotation though.

Capital Punishment Essay -- essays research papers

Societies all over the globe have been using capital punishment for thousands of years. It has always been considered a relatively cheap and effective way to punish the offender and effectively remove him or her from society. Although the methods of carrying it out have slowly gotten more humane over the centuries, it is still alive and well in modern culture. While capital punishment is the most extreme punishment imaginable, barring torture, it is also the most efficient and logical way to deal with many criminals today and their inexplicable crimes against humanity. It not only removes the criminal from society, helping to protect the rest of it’s citizens, but it also saves a large amount of tax dollars that would otherwise be spent on keeping the subject incarcerated for a long period of time. Yes, certain modern methods of capital punishment such as lethal injection may be expensive, considering the price of some of the chemicals and equipment used, but it is miniscule in comparison to the cost of paying for someone’s food, shelter, clothing, and other things for the next 50-60 years or so.   Ã‚  Ã‚  Ã‚  Ã‚  Throughout history, traditional methods of execution have often been somewhat cruel and/or barbaric. In medieval Europe for example, subjects were often beheaded with a large battle ax. This proved to be somewhat inefficient and often put it’s victims through intense agony and suffering in their final living moments. Often times the exe... Capital Punishment Essay -- essays research papers Societies all over the globe have been using capital punishment for thousands of years. It has always been considered a relatively cheap and effective way to punish the offender and effectively remove him or her from society. Although the methods of carrying it out have slowly gotten more humane over the centuries, it is still alive and well in modern culture. While capital punishment is the most extreme punishment imaginable, barring torture, it is also the most efficient and logical way to deal with many criminals today and their inexplicable crimes against humanity. It not only removes the criminal from society, helping to protect the rest of it’s citizens, but it also saves a large amount of tax dollars that would otherwise be spent on keeping the subject incarcerated for a long period of time. Yes, certain modern methods of capital punishment such as lethal injection may be expensive, considering the price of some of the chemicals and equipment used, but it is miniscule in comparison to the cost of paying for someone’s food, shelter, clothing, and other things for the next 50-60 years or so.   Ã‚  Ã‚  Ã‚  Ã‚  Throughout history, traditional methods of execution have often been somewhat cruel and/or barbaric. In medieval Europe for example, subjects were often beheaded with a large battle ax. This proved to be somewhat inefficient and often put it’s victims through intense agony and suffering in their final living moments. Often times the exe...

Essay --

‘Uribe opositor’ La imagen â€Å"Uribe opositor† se compone de varias metà ¡foras como lo son â€Å"Uribe profeta†, â€Å"Uribe pez de leà ³n†, â€Å"Uribe lengua venenosa†, todas ellas apuntan a ratificar la oposicià ³n de Uribe al gobierno de Santos, a deslegitimizar su periodo presidencial y a daà ±ar la imagen del presidente actual. Por eso, durante las marchas del â€Å"paro agrario† salieron a relucir caricaturas donde Uribe es representado como un â€Å"campesino† que apoya las manifestaciones, por ejemplo. Ahora bien, dichas metà ¡foras que legitiman la oposicià ³n de Uribe al gobierno de Santos, tienen como base la estrategia de representar a Uribe (y a Santos) de manera ‘zoomà ³rfica’. Este, se constituye como un recurso que agrega rasgos propios de los animales a la representacià ³n visual (la imagen) del actor representado. Figura 1. ‘Ataque del pez leà ³n’, 19 de septiembre. En ese sentido, en la figura 1, se puede apreciar cà ³mo se construye la metà ¡fora â€Å"Uribe pez leà ³n† a travà ©s de la transicià ³n del dominio origen (pez leà ³n) al dominio destino â€Å"Uribe opositor†, sin duda es un opositor de cuidado, puesto que los rasgos que se toman del domino origen son los de â€Å"depredador†, y con à ©l otros como â€Å"amenaza†, â€Å"plaga†, â€Å"de mordida venenosa†, entre otros. En contraste, a Santos se le representa como un pez â€Å"normal†, un tanto confiado, cuya ruta o meta propuesta son las elecciones del prà ³ximo aà ±o (2014). De hecho, parece ser una competencia para ver quià ©n saca partido en las prà ³ximas elecciones. El trasfondo polà ­tico de esta caricatura versa en las constantes apariciones del ex presidente en los medios masivos de comunicacià ³n, en los cuales tiende a criticar el gobierno de Santos, adjudicà ¡ndole todas las irregularidades y las acciones que afectan a... ...dominio origen de la adiccià ³n a las drogas al domino de llegada de una â€Å"adiccià ³n al poder†, entendido este à ºltimo aspecto como una â€Å"obsesià ³n†, â€Å"una necesidad de† ocupar un cargo pà ºblico dentro del Congreso de la Repà ºblica. Figura 4. ‘Recaà ­da de un adicto†¦ al poder’, 24 de septiembre De tal forma que la imagen de Uribe se configura como un ser obsesionado, aspecto que llega a tratarse como un trastorno, por querer aspirar cargos polà ­ticos en el paà ­s. Es un personaje vigente â€Å"que utiliza su jeringa para darse una dosis de CONGRESO†. En à ºltimas, ratifica que està ¡ dispuesto a hacer lo que sea necesario (â€Å"el fin justifica los medios†) para ocupar dicho cargo. Cabe resaltar el fondo de la imagen, una pared sin repellar, y la iluminacià ³n que engloba al ex presidente, aspectos que dan la nocià ³n de â€Å"juzgamiento†, de â€Å"encarcelamiento†, y en à ºltimas, de â€Å"corrupcià ³n†.

Marketing evaluate of online gambling in Indonesia Essay

Introduction Developing our company business of online gambling enter to new market –Indonesia due to more and more competitors share market of China now, otherwise, the Chinese government crackdown illegal online gambling website from end of 2009 to now, so we must be to reduce the business risk and look for other potential new market to do the business and make sure company business stable development. The article will be introduce gambling, online gambling history, business environment and relation of market analysis of China, also guide to know currently status of online gambling and trend in China market. For new Southeast Asia market, why need to go to Indonesia and isn’t others country, its every important question for us to know. We will be chose two markets of Southeast Asia countries as Thailand and Malaysia making comparisons with the new market as Indonesia. Before comparisons, also we should be known about Thailand, Malaysia market, how about those country business environment, and online market analysis. According with result from comparisons, we will get the answer in below review about why choose Indonesia to do business of online gambling, and SWOT analysis about doing business in Indonesia. After that, also have formulate market strategic about what’s the best way to go to do business, and how to developing business in Indonesia as market resource, campaign, and local agent of online gambling etc. After Analysis Indonesia market and compare with other Southeast Asia country, we also need to know how to enter Indonesia market of doing business and develop the business Statement of the problem What is the market value of Indonesia for doing business of online gambling? Indonesia is the third largest populated country in Asia after China and India, have enough resource in internet circumstance, economy and marketing resource to do business. Otherwise, Indonesia is the world’s most populous Muslim country, with about 90% of its 237 million citizens practicing Islam, Under Islam, gambling of all kinds is strictly prohibited, but gambling often continues as an important part of life of some Muslims. Revenue is major value for a firm; Indonesia lost around $320Million by illegal in 2009, its more than others Southeast Asia. Follow the economy growth, Indonesia is Southeast Asia’s largest economy and has delivered consistently high annual growth exceeding 6% in both 2007 and 2008. Growth of between 2% and 4. 5% is expected in 2009. The market will generate more and more revenue in the future. What are the aspects of value analysis for new market? For the paper will do the analysis of Existing market as China, Malaysia and Thailand about environment analysis, market analysis, and currently status, after analysis different between Thailand, Malaysia, and Indonesia, we got know value of Indonesia market. Others, to develop business in the new market, we also need to do competitors analysis, customer analysis and 4p analysis to know our company advantage and disadvantage. Existing market analysis China market- Environment analysis According to the latest figures from CNNIC, the number of Internet users in China rose to 420 million at the end of June, 2010, an increase of almost 36 million users in the first six months of year 2010 and including 115. 1 million users in the rural areas. The current Internet penetration rate in China is 31. 6% acording to Internet World Stats statistics. YEAR| Users| Population| % Pen. | Usage Source| 2000| 22,500,000| 1,288,307,100| 1. 7 %| ITU| 2001| 33,700,000| 1,288,307,100| 2. 6 %| ITU| 2002| 59,100,000| 1,288,307,100| 4. 6 %| ITU| 2003| 69,000,000| 1,288,307,100| 5. 4 %| CNNIC| 2004| 94,000,000| 1,288,307,100| 7. 3 %| CNNIC| 2005| 103,000,000| 1,289,664,808| 7. 9 %| CNNIC| 2006| 137,000,000| 1,317,431,495| 10. 4 %| CNNIC| 2007| 162,000,000| 1,317,431,495| 12. 3 %| CNNIC| 2008| 253,000,000| 1,330,044,605| 19. 0 %| CNNIC| 2009| 384,000,000| 1,338,612,968| 28. 7 %| CNNIC| 2010| 420,000,000| 1,330,141,295| 31. 6 %| CNNIC|. Mature netizens take a larger percentage in the age structure of the Chinese Internet users than before, and those above the age of 30 accounts for 41% of the total. At the same time, the educational background and income level of the Chinese netizens has lowered. The time period spent in the use of the Internet by Chinese netizens continues to increase and reached an average of 19. 8 hours per week per user. China Market analysis According to China Internet Market 2009 Q2 Report, the market size of China Internet in Q2 2009 is 16. 76 billion Yuan, having increased 17% compared to last quarter with a 22. 2% increase compared to Q2 in 2008. Also China is the world’s biggest online gaming market. According to the director of the Chinese development firm, Sino, Richard Li, the Chinese gambling market turns over $100 billion, 95 percent illegally. Just like Western countries, China needs to fund social services for its aged population, so pragmatism, rather than intolerance for bourgeouis entertainment, is triumphing. Current status and trends of online gambling in China After Germany world cup, more and more online gambling companies enter to China. In end of 2006, just have around 20 companies in China market, until 2010, have more than 100 companies, the competitor increase fourfold. The market share reduces compare with before. Otherwise, we know the only forms of legal gambling in the People’s Republic of China (PRC) are the two government lotteries: the Welfare Lottery and the Sports Lottery. These are is very popular in China. From end of 2009 to now, the Chinese government strengthen promote Chinese lotteries, and crackdown illegal online gambling website and closed around 300 website. Lead China’s lottery market has generated RMB69. 4 billion in profits around in 2010 alone. Even so, the revenues generated by illegal gambling operations in mainland PRC are estimated to be 10-20 times larger than the combined revenues from both legal lotteries Trends of Online gambling in China These indicators tend to imply that gambling is socially acceptable in China, and that China’s enforcement policy extends only to unsanctioned casino operators, not to the citizens actually playing. Recently there have been signs that change is imminent, and that we may soon see the birth of Chinese legislation that governs online casinos in China. Ultimately the reasons come down to money. The last decade has seen an unprecedented level of economic development in China, such that there are now far more wealthy Chinese than ever before – and these people are clearly gambling, whether they have to travel to Macau or beyond. Regulating the industry would allow the Chinese government to keep a larger portion of that growth capital inside China through licensing fees and through taxation. In the meantime, however, Chinese gambling fans continue to break the law whenever they visit an online casino. Malaysia Market – Environment analysis. In Malaysia, it may come as a surprise to many that the Malaysia has one of the highest internet penetrations in the world, with 65. 7% of its population going online. It is fast catching up with America, which has over 74% of its population online. There are 16 million internet users in Malaysia. YEAR| Users| Population| % Pen. | Usage Source| 2000| 3,700,000| 24,645,600| 15. 0 %| ITU| 2005| 10,040,000| 26,500,699| 37. 9 %| C. I. Almanac| 2006| 11,016,000| 28,294,120| 38. 9 %| ITU| 2007| 13,528,200| 28,294,120| 47. 8 %| MCMC| 2008| 15,868,000| 25,274,133| 62. 8 %| MCMC|. 2009| 16,902,600| 25,715,819| 65. 7 %| ITU| 2010| 16,902,600| 26,160,256| 64. 6 %| ITU| Malaysia Economic Analysis The country’s rich natural resources ensure sound developments in agriculture, forestry and mining. Economic growth is also attributed to its border with the Strait of Malacca which is an important international shipping crossroad, which promotes the country’s international trade. Malaysia’s well developed manufacturing sector produces a diverse range of goods. The first three quarters of 2009, however, witnessed steep decline in the country’s economic growth. Volume of exports reduced drastically due to reduced consumer goods demand globally. The situation, however, improved somewhat in the Q4FY09. The Tenth Malaysia Plan is all set to be introduced in June 2010. Malaysia Market analysis As for casino gambling in Malaysia, there are very few options. The country has only one legal casino, and though it is large and very complete, it is the only place where Malaysians can legally play table games and card games in the country. This has lead to a problem with underground gambling dens and sports betting shops that the Malaysian government is currently working to solve. Before July 2009, online gambling is legal, and most of online gambling company get the operate license in Malaysia. After the 6 July 2009, The Malaysia government cancelled the entire license and does not offer licenses to open internet gambling sites. And also takes some measures to ensure that Malaysian players do not use foreign internet gambling sites. Also, Malaysian banks are not supposed to authorize transfers to or from online gambling websites. This rule is very loosely followed, however, and there is still a number of banking methods open to Malaysian players who want to gamble online. In fact, some of the bigger online gambling websites that are hosted in other countries even offer their services in Malay, letting players make the best of their internet gambling experience. Current status of online gambling in Malaysia Malaysian gambling laws forbid all forms of sports betting except for horse racing, and online gambling in all forms is equally prohibited. But online gambling sites in Malaysia has proven been most popular in the Sarawak region, where visitors are 48 more likely to visit. Sarawak stands out from other Barisan Nasional and even other Malaysian states in that the regional government disapproves the federal government’s moves to legalize online gambling. And most of gamblers go to there for online gambling. Thailand Market – Environment analysis The population of Thailand is now 66. 4 million, about 10 million of whom live in the capital city of Bangkok. Thais form the majority, though the area has historically been a migratory crossroads, and thus strains of Mon, Khmer, Burmese, Lao, Malay, Indian and most strongly, Chinese stock produce a degree of ethnic diversity. Integration is such, however, that culturally and socially there is enormous unity. YEAR| Users| Population| % Pen. | GDP p. c. *| Usage Source| 2000| 2,300,000| 61,528,000| 3,7%| US$ N/A| ITU| 2007| 8,465,800| 67,249,456| 12. 6%| US$ 3,759| ITU| 2009| 16,100,000| 65,998,436| 24. 4%| US$ 3,940| ITU| 2010| 17,486,400| 66,404,688| 26. 3%| US$ 4,403| ITU| According to estimates of United Nations Population Information Network, the population of Thailand would be about 74 million in the year 2050. Until 2010s, total have 17. 4million internet user have 26. 3% population used Thailand Market analysis The primary form of legal gambling in Thailand is the national lottery. It was started in 2003, mostly because a large underground lottery system was already operating and the government felt the best way to drive it out was to create an officially sanctioned lottery system. But even the legal lottery is not immune from illegal activities – in 2006 the prime minister and other government officials were accused of skimming more than $1 billion from state lottery revenues. Online gambling in Thailand is also forbidden. The Thai government does not provide licenses that would allow internet gambling websites to be hosted in Thailand. In fact, they have never even considered allowing for online gambling in Thailand since land-based gambling is mostly forbidden. In spite of the ban on internet gambling the Thai government does very little to prevent players from using foreign online gambling sites. These websites are hosted in different countries, places where the Thai government has no jurisdiction. This means there is little they can do to prevent players in Thailand from using them. There are many online gambling sites that accept Thai players, though few are available in Thai. Current status of online gambling in Thailand Online gambling continues to permeate all countries and cultures, despite governments’ persistent efforts to outlaw the practice. Thailand is the latest country to find increasing numbers of citizens wagering online. If individuals running illegal sites are identified, the Thai Anti-Money Laundering Office will freeze any assets and arrest and prosecute those deemed culpable. Gambling in Thailand is highly illegal, but base on DSI data reveals at least 10,000 subscribers to suspected gambling sites. Soccer wagering has become an increasingly popular form of play, particularly among younger gamblers. The appeal of gambling online continues to grow worldwide, and the most logical reaction of government is to tax the hobby and enjoy a steady new revenue source, rather than waste funds fighting a battle that is unwinnable. Indonesia Market – Environment analysis Indonesia is the third largest populated country in Asia after China and India. also is Southeast Asia’s largest economy and has delivered consistently high annual growth exceeding 6% in both 2007 and 2008. Growth of between 2% and 4. 5% is expected in 2009. The consumer market continues to grow in the world’s fourth-largest country. There are more than 237 million citizens, 50% of whom are under the age of 30. GDP per person exceeds its ASEAN neighbors such the Philippines and Indonesia has a GDP per person three times that of Vietnam. Indonesia is a thriving democracy with significant regional autonomy Indonesia is a market-based economy but the government plays a significant role in the country’s economy with 160 government-owned enterprises. Indonesia’s GDP per capita ranks fifth after Singapore, Brunei, Malaysia and Thailand. Indonesia’s GDP was US$258. 3 billion with a GDP per capita of US$1,193 in 2004. Indonesia’s real GDP grew at an average of 4. 6% annually from 2000 to 2004 driven by domestic consumption accounting for nearly three-quarters of Indonesia’s GDP Current status of online gambling in Indonesia According to Indonesian gambling laws all forms of gambling are illegal and prohibited. Indonesia is the world’s most populous Muslim country and about 90% of its 237 million inhabitants ardently practice Islam. Gambling of all kinds is strictly prohibited by Islam. According to statistics, however, there are 23. 7 million residents who don’t practice Islam and many of them have found ways to gamble. Illegal gambling is prevalent throughout Indonesia. Dense population and police corruption have allowed illegal casinos to operate without regards to the Islamic ban on gambling. That’s the reason for many of the online gambling company go in to Indonesia market. In additional this country is a biggest country compare with other Southeast Asia country. Compare analysis with other Southeast Asia country. Population Indonesia is the third largest populated country in Asia after China and India. Also is Southeast Asia’s largest economy and has delivered consistently high annual growth exceeding 6% in both 2007 and 2008. Growth of between 2% and 4. 5% is expected in 2009. The consumer market continues to grow in the world’s fourth-largest country. Indonesia is a market-based economy but the government plays a significant role in the country’s economy with 160 government-owned enterprises. Indonesia’s GDP per capita ranks fifth after Singapore, Brunei, Malaysia and Thailand. Internet user. With 30 million Internet users as of the end of 2009, Indonesia is the 5th largest Internet market in Asia (after China, Japan, India, and South Korea). The number of Internet users in Indonesia is growing really fast (the highest growth among Asia countries after China), especially the number of users who use their mobile phone to access the Internet. In five years, about more than half of the Indonesian population or 150 million people are projected to have access to the Internet (most of them through their mobile phone). Compared to the population (not Internet users) of Singapore (4.8 million), Malaysia (27 million), South Korea (48. 6 million). Thailand (67 million), Vietnam (86 million), and Philippine (90 million), it is clear that the number of Internet users in Indonesia will be significantly higher than the number of Internet users in those countries. Usage of Internet Internet users in Indonesia spend about 17. 2 hours online per month According to a survey conducted by Nielsen Indonesia, most Indonesians use the Internet for checking email (42%), reading newspaper (39%), searching for information about products or services (29%), reading magazines (27%), and chatting (23%). A study by comScore shows only 50% of Indonesian Internet users do online shopping and they spend only 1% on their online time for shopping. Clearly, online shopping is still not the main reason for Indonesians to go online. While Indonesians are still cautious in using the Internet for shopping, there are very enthusiastic to online social networking. 28 million Indonesians have account(s) with Facebook, making them the 3rd largest Facebook users in the world. As of June 2010, Indonesians also produced the 3rd highest number of tweets in the world. It is not surprising at all that 87% of Indonesians does social networking and they spend 32. 6% of their online time or 5. 8 hours per month in websites such as Facebook and Twitter Most Internet users (84. 2%) in Indonesia use Search to find information they are looking for. The average number of Searches per user is 91. 4. 80% of Indonesian Internet users uses Google to do their Search. Above data is higher than others Southeast Asia country. Considering its high economic and Internet user growths, Indonesia has a great potential for Internet business. However, it would not be easy to win in this industry due to online gambling is specially industry in Indonesia. External analysis- Conclusion Considering its high economic and Internet user growths, Indonesia has a greater potential for Internet business compare others Southeast Asia. Moreover, the Internet business there is still in a very early stage with a limited number of local players and products/services offered. However, it would not be easy to win in this industry. Unsophisticated payment infrastructure and conventional mind-set of its people will become the biggest challenges for entrepreneurs and investors who want to explore Indonesia’s untapped potential in Internet business. The general message is that entrepreneurs and investors with long time horizons should look at Internet business in Indonesia as an alternative worth considering depending on the nature of the investment and the risk tolerance of the entrepreneur or investor. Internal analysis-Customer Behavior analysis Common Casino games of Indonesian Members play. * Baccarat * Blackjack * Sic Bo Current Indonesia Members’ Behavior Following table is current Indonesia members’ behavior of deposit and wager, the data is base on my current company data. Indonesia Business Performance Annual stake generated: â‚ ¬ 14. 3 Million and revenue generated â‚ ¬ 657, 000(third higher than others Southeast Asia) Competitor analysis-4P analysis For now total have 4 major competitors doing business in Indonesia market Analysis above the data, doing online gambling business in Indonesia, should offer more competiveness product and promotion to attract new customer due to the current Indonesia member generated revenue is higher than existing market, additional the External analysis, new market as Indonesia has a greater potential for Internet business. References * Rocky Fu (August 2009)China Internet Market Size in Q2 2009 * Internetworldstats(July 2010) China ecommerce and Internet Market Report * casinolistings(2009)The future of gambling in China * Casino King David Information as thing, Gambling History in China * Gamingzion (2007) Information as thing. Gambling in China * Economy watch(2010) Malaysia Economy * Tom B. (2010) Information as thing. Chinese Law Enforcement Rounding Up Illegal Online Gambling Operators * Michael F. (2010) Information as thing. Journal of the China Arrests 3,430 with Online Gambling Ties * Asiaplace (2009) Information as thing. Malaysia Cracks Down on Internet Gambling * KEN NG, Klang(2009) Information as thing, Legalise online gambling * Cyrildason(2010) Information as thing, Sports Betting in Malaysia * Brian M. (2010)Online Gambling in Malaysia Most Popular in Sarawak * TomWeston (2008)Online Gambling Grows in Popularity in Thailand * CoolFounders (2010) A broader look at Indonesia startups and internet Business prospects * MR. SUNDERASAN(Oct 2009) PESTEL analysis of Indonesia * Water & stone (2010) Indonesia online 2010.